Laminate flooring is making a comeback – and here’s why FinFloor laminate is leading the way

In the world of home design, flooring trends come and go. But one material that’s having a serious renaissance right now is laminate flooring – and with the launch of FinFloor Laminate from Spain, available in New Zealand through Ecodure Flooring, it’s easy to see why.

Today’s laminate flooring is not the same as what you might remember from decades past. Thanks to massive advancements in manufacturing technology, modern laminate flooring is more durable, stylish, and eco-conscious than ever. It offers homeowners a cost-effective way to achieve the look of premium timber, without the high price tag or maintenance demands of real hardwood.

Let’s take a closer look at why laminate flooring is becoming a favourite once again in Kiwi homes – and why FinFloor Laminate is one of the most exciting new products on the market.

What is laminate flooring?

Laminate flooring is a multi-layer wood-based flooring product that is designed to mimic the appearance of natural wood or stone. It’s made up of several layers:

1. Wear layer – A transparent protective coating that resists scratches, stains, and general wear and tear.
2. Decorative layer – A high-resolution printed image that gives laminate its wood-like appearance.
3. Core layer – A dense fibreboard, typically made from high-density fibreboard (HDF), which provides structure and impact resistance.
4. Backing layer – A stabilising layer that prevents moisture from penetrating the bottom of the floorboards. This is either pre-attached or loose laid.

This layered construction is what gives laminate flooring its impressive strength and stability – especially in busy households or high-traffic areas.

The benefits of laminate flooring

Modern laminate flooring comes with a range of advantages that make it a smart choice for both residential and commercial spaces:

• Affordable timber look – Get the warmth and beauty of real wood without the cost or ongoing maintenance.
• Durability – Laminate is hard-wearing and ideal for active households with kids and pets.
• Easy to install – Most laminate flooring comes with a click-lock system, making installation quick and glue-free.
• Low maintenance – Just sweep or vacuum regularly, and mop occasionally with a damp cloth.
• Stain and fade resistant – Great for sunny New Zealand homes where UV exposure can be an issue.
• Eco-friendly options – Many modern laminates are made using sustainable materials and low-emission adhesives.

And now, with the arrival of FinFloor Laminate, there’s a new reason to consider laminate flooring for your next renovation or build.

Introducing FinFloor laminate – premium laminate flooring from Spain

FinFloor Laminate is a high-performance flooring option developed in Spain by one of Europe’s leading flooring manufacturers. Designed with modern living in mind, this laminate range is all about style, strength, and sustainability.

Here’s what sets FinFloor apart:

1. Aqua-resistant technology

FinFloor uses Durability Aqua+ Technology, which provides up to 24 hours of moisture resistance. This makes it suitable for kitchens, laundries, and other areas where occasional spills or dampness can occur – a major improvement over traditional laminates.

While not a replacement for full waterproof flooring like hybrid or vinyl, FinFloor’s water resistance gives you peace of mind in the rooms you use the most.

2. AC6 durability rating

FinFloor boasts an AC6 rating (or some come with an AC5 rating), one of the highest durability levels in the laminate flooring world. That means it can handle intense wear, making it suitable not just for residential use but also for commercial environments like offices, cafes, and retail spaces.

AC6-rated laminate flooring resists:

• Scratches from pet claws or dragging furniture
• Impact damage from dropped items
• Wear from foot traffic, stiletto heels, and kids' toys

If you want flooring that can handle real life – FinFloor delivers.

3. True-to-Life timber designs

A big part of laminate flooring’s appeal is its ability to recreate the look of natural wood, and FinFloor nails it with an incredible range of timber-inspired finishes. From soft, neutral oaks to rich, rustic tones, each plank features high-resolution imaging and embossed-in-register textures that mirror the knots and grains of real timber.

The result? A floor that looks like solid wood – but performs like something much stronger.

4. Sustainable manufacturing

Eco-conscious homeowners will be pleased to know that FinFloor is committed to sustainability. The product is made using PEFC-certified wood, which ensures that the timber used comes from responsibly managed forests. It’s also manufactured using low-VOC glues and resins, making it safe for your home and your family.

At Ecodure Flooring, we’re proud to offer a laminate flooring product that aligns with our commitment to environmental responsibility.

Is laminate flooring right for you?

If you’re weighing up your flooring options, here are a few signs that laminate might be the perfect fit:

• You want the look of timber without the cost or maintenance.
• You need a hard-wearing floor that can stand up to family life.
• You’re renovating on a budget but still want a premium finish.
• You’re looking for a product that’s easy to install and replace.
• You prefer a more eco-friendly flooring solution.

Laminate flooring also pairs beautifully with underfloor heating and can be laid over most existing subfloors with minimal prep, making it a smart choice for DIYers and professionals alike.

Why choose Ecodure Flooring?

At Ecodure Flooring, we specialise in bringing innovative, high-quality flooring solutions to New Zealand homes. We hand-pick our product ranges based on performance, design, and sustainability – and FinFloor Laminate ticks all the boxes.

When you work with us, you get:

• Expert advice from a team that understands flooring inside and out
• A curated range of stylish, hardwearing, and eco-friendly options
• Exceptional customer support, from product selection to aftercare.

Whether you’re building new or updating a single room, we’ll help you find the perfect flooring to suit your lifestyle and your budget.