From Our Family to Yours – Flooring with a Personal Touch

From Our Family to Yours – Flooring with a Personal Touch

Hi! We’re Nic and Josh, the team behind Ecodure, a Kiwi-owned flooring company dedicated to quality and innovation.

Flooring, for us, is more than just aesthetics. It’s about creating products that fit the New Zealand lifestyle—stylish, durable, and ready to handle the demands of everyday life. As a family-run business, we pride ourselves on providing solutions that are affordable and reflect our core values and the care we bring to every project.

About Us

I’m Josh, and my career has been focused on creating flooring solutions tailored for Kiwis. With a Master’s in the Commercialisation of Science and Technology from the University of Auckland, I’ve always been passionate about using innovation to solve real-world problems. Our flagship product, Duracore, is designed to handle everything from muddy gumboots to coffee spills—and still look fantastic.

Over the past decade, we’ve introduced world-leading flooring technology to New Zealand, making it affordable and suited to our unique environment. Kiwi floors need to endure kids, pets, spills, and the summer sun while remaining stylish and comfortable. That’s exactly what we deliver.

Our latest range, Duracore Silent®, won NZ Hybrid Floor of the Year 2024. Perfect for multi-level homes and single level dwellings, it reduces noise transfer while maintaining all the benefits of the original Duracore range. As I like to say, “We create flooring that enhances Kiwi living—durable, stylish, and comfortable.”

When I’m not meeting clients or innovating, I’m busy with family life—whether it’s coaching kids sports or being a kitchen hand at home. It’s this same energy and commitment that I bring to creating flooring that fits seamlessly into Kiwi homes.

Nic, my co-owner, is the heart of our client relationships. With a strong background in the flooring and property sectors, she ensures our products meet the specific needs of New Zealand homes. Nic collaborates closely with architects, builders, and designers to make sure our floors are not only beautiful but perform exceptionally in New Zealand’s demanding conditions.

Duracore Silent® is a testament to her expertise, offering a new standard in acoustic flooring solutions. With the rise of urban living, soundproofing has become essential. Duracore Silent helps multi-story homes meet stringent acoustic standards, making it the go-to choice for architects and acoustic engineers.

Nic’s hands-on approach and practical advice make her an invaluable resource for our clients. With her upbringing in a builder’s family and a stellar track record of selling over $300 million in property, she brings unmatched expertise to the New Zealand flooring industry.

A Proud Kiwi Business

At Ecodure, we’re driven by the good honest Kiwi values of hard work with a relentless determination to perfect the craft. Always looking to refine and improve, we have spent over a decade listening to homeowners and construction industry members, pinpointing problem areas and then sourcing or manufacturing innovative flooring solutions to solve those pain-points relevant to New Zealand builds.

DuracoreSilent® Acoustic Flooring & BJELIN® Hardened Oak being the latest developments in this regard.

The team at Ecodure commits to always learning and always hunting for proven solutions with powerful technology to solve real kiwi problems.

Direct-to-Customer Service

Our direct-to-customer approach allows us to offer top-quality flooring without the extra costs of traditional supply chains. From initial consultation to final installation, Nic and I are hands-on at every step. This ensures a smooth, hassle-free experience for our customers. We take pride in delivering exceptional value, unmatched service, and flooring solutions tailored to your lifestyle.

With Ecodure, you can trust that your flooring journey will be seamless, stress-free, and backed by a team passionate about bringing the best to Kiwi homes.